Privacy policy

Last updated: 18 October 2024

This Privacy Policy describes how luftballon.at collects, uses and discloses personal information when you visit the luftballon.at website, use our services, make a purchase there or otherwise communicate with us regarding the website. For the purposes of this Privacy Policy, ‘you’ and ‘your’ refer to you as a user of the Services, whether you are a customer, website visitor or any other person whose information we have collected in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the ‘Last Updated’ date, and take any other steps required by law.

How we collect and use your personal data
In order to provide the Services, we collect data as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and protect or defend the Services, our rights and the rights of our users or others.

What personal data do we collect?
The type of personal information we obtain about you depends on how you interact with our website and use our services. When we use the term ‘personal information’, we are referring to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you
The information you provide to us directly through our Services may include

• Contact information including your name, address, telephone number and email address.
• Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
• Account information including your username, password, security questions and other information used for account security.
• Shopping information including items you view, add to your shopping basket, save to your account (e.g. loyalty points, reviews, recommendations or gift cards) or purchases. 
• Customer support information, including information you include in your communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You can choose not to provide this information. However, this may result in you not being able to use or access these features.

Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (‘Usage Data’). We may use cookies, pixels and similar technologies (‘Cookies’) for this purpose. Usage Data may include information about how you access and use our website and your account, including device information, browser information, your network connection information, your IP address and other information about your interaction with the Services.

Information received from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as

• Companies that support our website and services, such as Shopify.
• Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment, fulfil your orders and provide you with the products or services you have requested in order to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our services or adverts, we or third parties we work with may automatically collect information about you using online tracking technologies such as pixels, web beacons, software developer kits, third party libraries and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third party websites and links.

How we use your personal data

• Provision of products and services. We use your personal information to provide you with the Services and to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, organising shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your data in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as to send marketing and promotional messages by email, SMS or post and to show you adverts for products or services. This may include using your personal data to better customise the services and advertising on our website and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Art. 6, para. 1 (f) GDPR.
• Security and fraud prevention. We use your personal data to detect, investigate or take action against possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not disclose your username, password or other login information to anyone. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Art. 6, para. 1 (f) GDPR.
• Communication with you and service improvement. We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services and maintain our business relationship with you, in accordance with Art. 6, para. 1 (f) GDPR.

 

Cookies
Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with the provision of our shop via Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including storing your actions and preferences), to perform analytics and to better understand user interaction with the services (in our legitimate interest to administer, improve and optimise the services). We may also allow third parties and service providers to use cookies on our website to better customise the services, products and advertising on our website and other websites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies via the browser controls. Please note that removing or blocking cookies may affect your user experience and may result in some of the Services, including certain features and general functionality, not working properly or becoming unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

 

How We Share Personal Data

Under certain circumstances, we may share your personal data with third parties for the purpose of fulfilling contracts, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:

• With vendors or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
• When you instruct us, request, or otherwise consent to us sharing certain information with third parties, for example, to send you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to operate a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to fulfill all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data about users for the purposes outlined under "How We Collect and Use Personal Data" and "How We Disclose Personal Data":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties that provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Commercial information such as order details, purchase information, and customer support information	Business and marketing partners
Internet or other similar network activity, such as usage data	Affiliates
Geolocation data, such as locations determined via an IP address or other technical tools

We do not use or disclose this information without your consent or for the purpose of inferring personal characteristics.

User-Generated Content
Our services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in a public area of the services, that content is public and accessible to everyone.

We have no control over who accesses the information you provide to others and cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available or for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-Party Websites and Links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We make no guarantees or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public areas, including on third-party social networking platforms, may also be viewed by other users of the services and/or users of those third-party platforms without restrictions regarding its use by us or third parties. Our inclusion of such links does not automatically imply endorsement of the content of such platforms or their owners/operators unless otherwise disclosed within the services.

Children’s Data
The services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has submitted their personal data to us, you may contact us using the contact information below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined under applicable law) personal data of individuals under 16 years of age.

Security and Retention of Your Data
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, the information you send to us may not be secure during transmission. We advise you not to use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under certain circumstances. In some cases, we may deny your request as permitted by law.

• Right to Access/Information: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
• Right to Deletion: You may have the right to request the deletion of your personal data that we have stored.
• Right to Correction: You may have the right to request the correction of inaccurate personal data that we hold about you.
• Right to Portability: You may have the right to receive a copy of your personal data and, in certain circumstances and with certain exceptions, request the transfer of this data to a third party.
• Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal data.
• Withdrawal of Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Right to Object: If we deny your request, you may have the right to appeal our decision. You can do this by directly responding to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

You can exercise these rights as indicated on our website or by contacting us via the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account details, to verify your identity before providing a substantive response to the request. Under applicable law, you may designate an authorized agent to make requests on your behalf regarding exercising your rights. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf. Additionally, we may need you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints
If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on your place of residence, have the right to appeal our decision by contacting us using the details listed below or by filing a complaint with your local data protection authority. For the European Economic Area (EEA), you can find a list of the competent data protection supervisory authorities here.

International Users
Please note that we may transfer, store, and process your personal data outside the country where you reside. Your personal data will also be processed by employees, external service providers, and partners in these countries.

When we transfer your personal data to countries outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us or send us an email at info@luftballon.at or contact us at +43 (0)1 890 3823.

For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the data controller of your personal data.